Motto® is a strategic brand consultancy focused on brand transformations for forward-thinking tech companies to help them meet the future.

We are women-owned and one of the most recognized branding agencies in the world. Founded in 2005, our founders have written a bestselling business book (Rare Breed, HarperCollins 2019), and speak globally on topics of vision, leadership, brand, and culture.

Our clients include iconoclasts like Google, Virgin, and Microsoft and challenger brands like Goodnotes, Earnest, and Andela. You are joining an experienced team that is at the top of its craft and game. We can't wait to meet you!

OUR VALUES

(01) Do Big Things
We dare to create big ideas, make big leaps, and take big risks.

(02) 'We' Before 'Me'
We work as a team to get the best from each other. No one can move a mountain alone.

(03) Great, Not Good
We are obsessed with excellence and refuse to accept mediocrity.

(04) Radical Candor
We recognize conflict as a healthy and valuable tool that makes us more innovative and collaborative.

(05) Play Offense
We spend as much time as possible doing and as little time as possible talking about doing.

(06) Glass Half Full
Optimism creates opportunity; pessimism kills it. We show up with confidence in what can be achieved.

THE ROLE

We are seeking a highly skilled and experienced marketer to lead our marketing and publicity efforts and help us build the Motto® brand alongside the founders. As the Director of PR & Communications, you will play a critical role in growing awareness of our company, securing placements in media, submitting to awards, and building a strong reputation as a leader in the industry.

KEY RESPONSIBILITIES

Develop and execute a comprehensive marketing and publicity strategy that supports our overarching business objectives and drives brand awareness and recognition.
Secure premium media coverage that highlights Motto's founders, business, thought leadership, and initiatives.
Come to the table with positive relationships with journalists/media/publications particularly in design, business, leadership, and brand-related sectors.
Create press releases, pitches, and press kit materials.
Provide administrative support for media, press-related/speaking/lecture/book-related events.
Lead brainstorms on story ideas and develop unique angles to pitch.
Own and manage our reputation in the media, overseeing and strengthening key relationships and leading strategy for our initiatives.
Shape our story in the business, startup/entrepreneur, and creative communities.
Suggest and submit to high-profile creative, entrepreneurship, women-focused awards to generate buzz around our company, work, and thinking.
Identify and pursue opportunities to submit to awards, secure placements in media outlets, and build relationships with industry influencers to enhance our brand's reputation and thought leadership.
Create and oversee the production of all marketing and publicity materials, including but not limited to website content, digital ads, social media content, press releases, and thought leadership articles.

QUALIFICATIONS

Background in marketing, public relations, communications, or related field; MBA preferred.
7+ years of experience in marketing and publicity, with at least 5 years in a leadership role.
Proven track record of developing and executing successful marketing and publicity strategies that drive brand awareness and recognition.
Deep understanding of brand management, publicity, and media strategies.
Excellent communication and interpersonal skills with the ability to build relationships and influence stakeholders at all levels.
Demonstrated ability to build and lead high-performing teams.
Strong analytical skills with the ability to synthesize complex data and insights to drive informed decisions.

WHO YOU ARE

You have several years of experience under your belt in marketing, media relations, PR, or external communications.
A self-starter that works well with a high degree of autonomy.
A gift for articulating thoughts simply, clearly, professionally, and respectfully—both written and verbal.
Superb organizational and time management skills that keep you on track and moving.
You love people—connecting with them, collaborating with them, and creating experiences.
You get it done—solving problems and taking on challenges not only comes naturally, but you get a little bit (or maybe a lot) giddy about the opportunity when someone says 'no', or "that's not possible."
You're a problem-solver who figures out creative ways to succeed.
Your pitch emails are interesting, well-crafted, and persuasive.
You deliver results and see yourself as an A player with a can-do attitude.
Happy juggling a few things at the same time without feeling overwhelmed.
You keep your cool and maintain a collected demeanor.

BONUS!
If you have knowledge or experience in these areas that's a big plus.

Experience in working with women founders is a major plus.
An understanding of publications like Fast Company, Inc., Entrepreneur, Forbes, WSJ AdAge, and more.
An established media list for connections.

THE POSSIBILITIES HERE

An environment of open communication—talk to anyone without anyone else's permission.
Be unguarded and genuine with others on the team.
Experiment, take risks, and try new things.
Work from anywhere—we are a fully remote team.

TERMS

W2 available if based in New York, Texas, or South Carolina.
If not based in those three states, freelance contract position per week with the potential for full time W2 employment.

A FEW PERKS

Work from anywhere.
Flexible schedule.
Educational/training perks and learning opportunities.

We actively encourage everybody to bring their full selves to work. Join our team and feel welcome regardless of your background, gender identity, sexual orientation, religious beliefs, age, or other experiences.